Watch now: Rental enterprise recovers following purchasing middle fireplace in Danville | Native Enterprise Information

A Ballou Park enterprise is selecting itself proper again up following an April fireplace that broken its earlier location and compelled the rental firm to maneuver.

“We’re attempting to get it again collectively,” Shanna Luck, retailer supervisor at ColorTyme, stated throughout an interview on the enterprise Monday morning.

The rental enterprise provides home equipment, furnishings and different home items. Although the proprietor needed to relocate the corporate, ColorTyme and its workers didn’t have to maneuver very far.

Beforehand positioned at 627 W. Important St. at Ballou Park Procuring Heart subsequent to Roses, ColorTyme is simply a number of doorways down at 657 W. Important St. on the purchasing middle in a extra seen spot.

ColorTyme Ballou Park fire

ColorTyme, a rental firm at Ballou Park Procuring Heart, is rising from the ashes and rebuilding its enterprise at a brand new location inside the purchasing middle following a hearth that broken its earlier house on April 1. Worker Chris Dillard, left, and retailer supervisor Shanna Luck work on the new spot lately.

Apart from being simpler to find, the shop additionally has extra ground house — regardless of being smaller than ColorTyme’s earlier tackle. The enterprise misplaced storage room and about 1,000 sq. ft general however gained extra space for displaying its beds, sofas, lamps, televisions, washers, dryers and different merchandise.

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“We even have extra [items] out right here than what we had earlier than,” Luck stated, including that the shop has bought loads of merchandise the final couple of weeks.

The rent-to-own retailer can be constructing its variety of buyer accounts again up, she stated. ColorTyme had almost 600 accounts for patrons renting gadgets earlier than the hearth, however that determine dropped to 547 after the incident, Luck stated. It’s now again as much as 581.

Plans for the brand new location embrace addition of storage and workplace house, a brand new coat of paint inside and new carpet, she stated.

“We’ve nonetheless obtained loads of buildout to do,” Luck stated, including that she didn’t know what’s going to change into of ColorTyme’s former location.

The April 1 fireplace, which turned out to be arson, induced essentially the most extreme harm to Roses, however three different companies — Greenback Basic, ColorTyme and Charms — sustained smoke, warmth and water harm additionally.

Charms has since relocated to Piney Forest Street, and Greenback Basic and Roses haven’t reopened, Luck stated.


Danville firefighters stroll again to an engine April 1 after conducting a fast stroll round of a fireplace scene within the Ballou Park Procuring Heart.

A juvenile set the hearth at Roses whereas his or her mom shopped, Danville Assistant Fireplace Marshal Richie Guill stated in April. The juvenile then reported to workers they smelled smoke, and was later taken into custody.

ColorTyme has been owned by Jeffrey Tepper for 22 years.

The shop had six workers simply earlier than the hearth, however now has 4. The enterprise is trying to rent a full-time gross sales supervisor and a part-time supply driver, Luck stated.

One of many workers who has caught round stated he wished to maintain working and assist take the shop additional.

“I wanted a job and was simply able to see ColorTyme develop,” stated 33-year-old Chris Dillard, who handles buyer accounts for the enterprise.

He calls prospects who’re behind on their funds and likewise helps with gross sales and deliveries.

“It’s straightforward and I really like coping with the folks,” Dillard stated.

Instantly following the hearth slightly greater than three months in the past, ColorTyme didn’t waste time returning to enterprise. Luck spent the week after the hearth working from Tepper’s dwelling, and Dillard knocked on prospects’ doorways. Luck stated she wished to keep away from drawing unemployment.


ColorTyme, a rental firm at Ballou Park Procuring Heart, is rising from the ashes and rebuilding its enterprise at a brand new location inside the purchasing middle following a hearth that broken its earlier house on April 1.

The enterprise has been at its new location for the reason that week after the hearth. The proprietor pulled stock from one other retailer location in Lynchburg for the Danville retailer, Luck stated.

Luck needs to get the phrase out that ColorTyme is again in enterprise.

“To this present day, lots of people nonetheless don’t know we’re open,” Luck stated.

ColorTyme has been getting assist from its sister retailer, Hire-A-Heart on Riverside Drive.

“In the event that they don’t have one thing, they ship prospects to ColorTyme,” Luck stated.

ColorTyme is open 9 a.m. to 7 p.m. Monday by means of Friday, 8 a.m. to five p.m. Saturdays and is closed Sundays.

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