It’s National Iced Tea Day, and as the most widely consumed beverage in the world, tea is creating an emerging subcategory within the RTD market of alcoholic beverages; hard teas are on the rise.
Last year, in the U.S., the volume of hard tea products grew 25.9 percent, as reported by the IWSR Drinks Market Analysis. But is that enough to compete with the proliferating market of hard seltzers?
Shannon Edgar, founder of Stormalong Cider draws the comparison to hard cider for reference. “Angry Orchard has been the dominant brand in hard cider since Boston Beer really decided