Lefree Market

Forget mediocre food

Home » Trending

Trending

1 min read

It’s National Iced Tea Day, and as the most widely consumed beverage in the world, tea is creating an emerging subcategory within the RTD market of alcoholic beverages; hard teas are on the rise.

Last year, in the U.S., the volume of hard tea products grew 25.9 percent, as reported by the IWSR Drinks Market Analysis. But is that enough to compete with the proliferating market of hard seltzers?

Shannon Edgar, founder of Stormalong Cider draws the comparison to hard cider for reference. “Angry Orchard has been the dominant brand in hard cider since Boston Beer really decided

Read More
1 min read

While some firms are looking to add signature named ingredients such as turmeric or ashwagandha to add flair or exoticism to their products, most are looking to build a formulation around a particular need state or health benefit, with “some of the strongest interest around the topics of immunity and relaxation,” ​said Romain Thevenot, global product manager botanicals for food & beverage at Givaudan, which acquired botanicals supplier Naturex in 2018.

While these themes were trending pre-pandemic, they have since “really become hot topics we expect to continue in the coming years​,” he added, citing increased interest

Read More
lefreemarketdepaname.com | Newsphere by AF themes.