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Dive Brief:

  • Pepsi today launches Pep’s Place, a virtual restaurant that lets consumers pick their favorite beverage to see suggested food pairings available for ordering and delivery, the company said in a press release. To promote its new offering, the PepsiCo-owned brand is also kicking off the “Better with Pepsi” campaign that includes eight commercials.
  • The virtual restaurant can be found at PepsPlaceRestaurant.com and on food-delivery apps such as DoorDash and GrubHub for the next 30 days. The “beverage-first” experience asks consumers to pick their favorite beverage from a menu to see food recommendations. The list of available beverages
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There’s a certain art that goes into ordering food delivery. You’ve gotta think smart: what will travel the best? What’s the leftover potential like? What drink-food pairing is best? While we don’t have all the answers, Pepsi can help with the latter. The beverage maker is launching its own “fast beverage” restaurant that curates food options based on your drink pick.

Appropriately dubbed Pep’s Place, the delivery-only restaurant is opening its virtual doors across the country for the entire month of May. The experience is going to look a little different than your typical order process. Here’s how it

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  • The CBD-water brand Recess is expanding into magnesium-based beverages.
  • Its CEO said this was a way to grow without waiting for the federal government to rule on CBD.
  • Recess is one of several companies in the “functional-beverage” category, a high-growth area.
  • See more stories on Insider’s business page.

Recess got its start making CBD beverages meant to help its buyers relax. Now it’s betting that its future will rely in part on another calming ingredient.

The beverage brand is launching Recess Mood on Tuesday, a drink that, like the original version, aims to reduce stress and put the drinker at

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Supporters of former president Donald Trump have declared they will boycott Coca-Cola after the company said it opposed Georgia’s new voting law.

Trump, who reportedly had a Diet Coke button installed in his Oval Office desk, called on his supporters to boycott all of the “woke companies that are interfering with free and fair elections.”

The former president named Coca-Cola alongside Delta and the MLB among the organizations Republicans should snub.

His April 1 statement came after Coca-Cola CEO James Quincey announced earlier that day the company stood in opposition to the recently-passed Georgia voting legislation.

Quincey said in the

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We didn’t even know for certain that Peeps would be returning to shelves for Easter this year until last month. Luckily, they are, because that means we also get other festive treats — like the new Pepsi x Peeps drink. No, this isn’t an April Fools’ Day joke. Yes, this is real.



a pile of fruit: Pepsi and Peeps have come together to create a beverage that combines the crisp taste of cola with the sweet flavor of Peeps Marshmallow. It's the Easter drink we didn't know we needed.


© Pepsi
Pepsi and Peeps have come together to create a beverage that combines the crisp taste of cola with the sweet flavor of Peeps Marshmallow. It’s the Easter drink we didn’t know we needed.



Peeps, 30 ct


© amazon.com
Peeps, 30 ct

$10.49

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The two iconic brands have

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Have you ever enjoyed Peeps marshmallows so much that you wish you could drink them? Same. And that’s now possible thanks to a collaboration between the iconic brand and Pepsi. The pair just dropped a beverage that combines the refreshing taste of Pepsi with the sweet, cloud-like flavor of Peeps marshmallows.

Available for a limited time, the marshmallow-flavored drink comes in a three-pack of mini 7.5-ounce Pepsi cans that boast a Peeps-inspired design. The cans feature little chicks and come in yellow, pink, and blue, aka they’re super cute and you won’t want to toss them when your beverage is

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