Onnit – soon to be under new ownership
Unilever has signed an agreement to acquire US supplements business Onnit for an undisclosed sum.
Texas-based Onnit, described by Unilever as a “holistic wellness and lifestyle company,” was founded in 2010 by Aubrey Marcus. Its “alpha product” is Alpha Brain, a brain supplement (nootropic) which, it is suggested, can help to bring forth better memory, focus and mental processing.
Onnit also offers a range of packaged-food products, including Fatbutter nut spreads, as well as snack lines such as Protein Bites and Protein Power Puffs.
Its products – which also include sports nutrition