EDITOR’S NOTE (June 16, 2021, 6:10 p.m. ET): A previous version of this article incorrectly stated Ronaldo’s gesture eliminated $4 billion from Coca-Cola’s stock valuation. The company’s stock price, however, had begun to dip even before the gesture, and there is no evidence of a causal relationship between the gesture and the stock price.
Coca-Cola and Heineken are getting tackled on social media after two soccer stars visibly snubbed them at a tournament sponsored by both beverage makers.
Both Portuguese forward Cristiano Ronaldo and French midfielder Paul Pogba slid bottles from the sponsors away from themselves during separate press conferences.