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New beverage launches around the world: April 2021

5 min read

RTD Bombay Sapphire

Bacardi’s Bombay Sapphire has launched its canned RTD gin & tonic nationwide in the US, following the launch in Europe earlier this year.

With an ABV of 5.9%, Bombay Sapphire & Tonic combines the brand’s heralded, vapour-infused London Dry Gin with the perfect balance of tonic water, for a superior taste experience.” 

Bombay Sapphire & Tonic also comes in a light tonic variety, with 90 calories and 0 sugar.

Baileys Colada

Diageo North America has launched limited edition Baileys Colada in the US.

The drink is ‘made with Irish Cream and blended with the rich flavors or creamy coconut and sweet pineapple’.

Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America said: “We’re so excited to introduce Baileys Colada to welcome in the warmer weather months and give people yet another reason to treat themselves.

“Whether you want to enjoy it blended with ice, poured over ice, or on top of ice cream, your vacation starts the second you take that first sip!”

Baileys Colada is available nationwide for a limited time wherever spirits-based beverages are sold for a suggested retail price of $24.99 for a 750ml bottle.

Chamoy Michelada

Mexican beer brand Estrella Jalisco is launching a new Tropical Chamoy Michelada lager this month: a ‘fruity spin on the Mexican brunch staple’.

The 3.5% ABV drink combines the ‘sweet and tart taste of pineapple with the kick of heat from clamato and chamoy’.

Chamoy savory sauces and condiments are used in Mexican cuisine, while clamato is based on tomato juice and spices.

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