Entrepreneur Rohit Kumar Talks About Motivation Of Getting Forward With Media Trendz

Rohit Kumar had no thought what he was getting himself into when he determined to depart the safety of his journalism job to begin his personal advertising firm Media Trendz. He did not have many purchasers, however he did have some concepts on constructing the enterprise into one thing that might be profitable in the long term—if not instantly worthwhile.

Rohit Kumar, also called Rohit Kumar Singh, is an Indian entrepreneur and author and CEO and Founding father of Media Trendz. Earlier than changing into an entrepreneur, he was related to well-known Tv information channels in several positions. He has all the time been captivated with know-how, net advertising and web optimization, which made him be a part of the Ministry of Agriculture & Farmer’s Welfare as a Media Advisor and later begin his first enterprise enterprise on Internet again in 2018. Since then, he has grown Media Trendz into one in all India’s fastest-growing media & promoting businesses.

Being a Journalist
In a approach, I nonetheless am. I method my advertising endeavours from a journalistic perspective. It permits me to consider how tales are advised and put collectively—after which how these tales join with individuals emotionally. I’ve discovered that journalists make actually good entrepreneurs! We care about understanding our viewers, what’s going to resonate with them and what they want from us at any given time. That is essential for constructing lasting relationships with our prospects and followers throughout a number of media channels.

Turning Into An Entrepreneur
Throughout these early days, I noticed how thrilling it’s to inform somebody’s story in such a approach that folks relate to, and it leaves a long-lasting impression on them. Identical to everybody who needs to be an entrepreneur however cannot make up their thoughts, I began in search of a highway map. What ought to I do first? Find out how to construct a model? What are my targets and so forth.? Sadly, there wasn’t a lot steerage out there besides a couple of books or articles that have been very common or weren’t straightforward sufficient to observe by an aspiring entrepreneur. However lastly, I acquired an opportunity to work as a Media Advisor on the Ministry of Agriculture, and this was the platform I used to be in search of to go forward with and deal with numerous issues with none concern, adopted what others have been doing…what labored for them..after which slowly modified my gears and determined to go forward with one thing huge….my very own firm known as Media Trendz.

What’s Media Trendz
Media Trendz is one in all India’s main media & promoting businesses, providing its purchasers an built-in 360-degree method to managing their presence throughout the platforms. The agency has pioneered many distinctive, cost-effective options that enhance visibility, improve model worth and help firms of their general advertising targets. Headquartered in New Delhi (Nationwide Capital Area), Media Trendz operates nationally throughout 22 cities with purchasers from Actual Property, Healthcare, Instructional Establishments, Hospitality & Public Figures. Their key choices embrace Communication Technique, Media Planning & Shopping for providers, Branding & Id Designing, Built-in Advertising and marketing Communications, Promoting Marketing campaign administration, and Digital / Social Media Options.

Motivation Behind Media Trendz
Rohit left his job as a media marketing consultant to begin Media Trendz as a result of he noticed a possibility to do issues otherwise in PR, branding & advertising, with communication solely getting quicker yearly. He is now working to assist companies with their 360-degree advertising method. Media Trendz is devoted to creating progressive options for startups to established firms.

Challenges Confronted In The Maiden Entrepreneurial Journey with Media Trendz
It is extraordinarily tough to get your model on the market and generate sufficient buzz to draw prospects. For newly launched companies, it is particularly tough since you aren’t but established out there, however that does not imply you’ll be able to’t generate buzz for your small business. Rohit says there have been quite a few occasions after I confronted challenges, however I took it as a studying alternative to develop greater, higher, and stronger each time. One other factor that helped Media Trendz’s founder Rohit Kumar was his already established media determine, which meant his social connections have been comparatively sturdy in comparison with different startup founders. This allowed him to leverage his community and unfold consciousness about Media Trendz. Lastly, Rohit says. Challenges are half and parcel of beginning your enterprise. Those that haven’t met with failure will discover it exhausting to succeed.

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