The US is the overwhelming center of gravity for all things advertising—and it will remain that way, even though 2023 will see a slight share drop for the country across…
Episode Transcript: Marcus Johnson: Hello everyone, and thanks for hanging out with us for the Behind the Numbers Weekly Listen and e-marker a podcast made possible by Cint. This is…
Tying multiple online, offline, and device IDs to a single person was always complex and costly, even when third-party cookies and mobile identifiers were commonly accepted tools. As legacy identifiers…
The insight: Amazon‘s Buy with Prime initiative is finding it difficult to attract retail partners, per a report by Marketplace Pulse. The report estimates that only a few hundred brands…
The news: Meta has announced plans to roll out a generative AI product that can be used to create ads for its platforms by the end of the year, per…
The news: US-based merchant acquirer CardX—which is owned by paytech Stax—made Click to Pay a payment option for merchants using its Lightbox online point-of-sale (POS) system in partnership with Mastercard,…