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PepsiCo launches Rockstar Energy + Hemp in Germany

2 weeks ago James Brave

The launch in Germany marks PepsiCo’s first foray in the hemp category (hemp comes from the cannabis family but does not contain THC), with its drinks using hemp seed extract alongside ginseng, guarana, B vitamins, caffeine, sugar and taurine.

While Germany is the launchpad for the new beverage, launching this week in three varieties (original, tropical burst and prickly cactus), PepsiCo has not specified if or when it plans to expand the beverage globally.

Rockstar was acquired by PepsiCo for $3.85bn in March last year: with the US beverage and snack giant powering up its presence in the energy drink

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1 min read

IRS offers guidance on expanded tax deduction for food and beverages

2 weeks ago James Brave

The IRS and the Treasury released guidance Thursday on a temporary exception to the 50 percent limit that businesses can deduct for food or beverages from restaurants during the pandemic.

In Notice 2021-25, the Internal Revenue Service and the Treasury Department offered details on a provision of the COVID-19 relief package that Congress passed last December, which temporarily allows a 100 percent deduction for food or beverages from restaurants through the end of next year. Normally, there’s a 50 percent limit on the amount that businesses can deduct for food and beverages.

The provision was included in the Taxpayer

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1 min read

Fermenta connects, empowers Michigan women in fermented beverage and food industries

2 weeks ago James Brave

DETROIT (FOX 2) – While attending a Michigan brewing conference in 2014, two women in the craft beverage industry realized others like them didn’t have a place that was their own.

So, they got to talking about how they could change that and create a craft beer group for women to meet and have discussions about the brewing industry.

What blossomed from that conversation was Fermenta, a nonprofit dedicated to helping women in what is stereotyped as a male-dominated field.

“The industry itself is all about hospitality and community, but there were definitely some gaps,” said Emily Hengstebeck, Fermenta’s marketing

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1 min read

Rays 2021 food and beverage offerings

2 weeks ago James Brave

ST. PETERSBURG, Fla. — The Tampa Bay Rays and hospitality partner Levy have announced new and returning food and beverage options, enhanced health and safety measures for concessions and a focused approach on technology to offer a frictionless fan experience as fans are welcomed back to Tropicana Field in 2021. The 2021 season is presented by Bayfront Health St. Petersburg.

In partnership with Bayfront Health St. Petersburg, the Rays collaborated with Major League Baseball and local public health officials to determine health and safety measures for concessions and retail at the ballpark ahead of fans returning to games. This includes

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1 min read

Major Food and Beverage Players Enter Cannabis Market

2 weeks ago James Brave

Dublin, April 07, 2021 (GLOBE NEWSWIRE) — ResearchAndMarkets.com published a new article on the cannabis industry “Major Food and Beverage Players Enter Cannabis Market”

The cannabis industry is going mainstream as several major food and beverage corporations are introducing everything from beer to burgers with marijuana-derived compounds.

Molson Coors, one of the USA’s largest beer companies, announced plans for a non-alcoholic CBD-infused sparkling waters under the VeryVell brand. Canada’s oldest independent beer brewing firm, Moosehead, formed a joint venture with Sproutly to develop non-alcoholic cannabis-infused beverages.

Switzerland-based Nestle has not introduced products under their own name, but their subsidiary Garden

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1 min read

CBD Relaxation Beverage Recess Expanding to Magnesium, Challenging Pepsi

2 weeks ago James Brave
  • The CBD-water brand Recess is expanding into magnesium-based beverages.
  • Its CEO said this was a way to grow without waiting for the federal government to rule on CBD.
  • Recess is one of several companies in the “functional-beverage” category, a high-growth area.
  • See more stories on Insider’s business page.

Recess got its start making CBD beverages meant to help its buyers relax. Now it’s betting that its future will rely in part on another calming ingredient.

The beverage brand is launching Recess Mood on Tuesday, a drink that, like the original version, aims to reduce stress and put the drinker at

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