AMD Hires Intel Knowledge Middle Vet To Develop EPYC’s Cloud Enterprise

AMD has employed a former Intel knowledge middle government to steer the cloud enterprise for the chipmaker’s EPYC processors because it seeks to take extra server market share away from its high competitor.

The Santa Clara, Calif.-based firm confirmed to CRN that it employed Lynn Comp (pictured), a 22-year Intel veteran, as company vp of the Cloud Enterprise Group. She is going to report back to Dan McNamara, one other Intel veteran who has been main AMD’s Server Enterprise Unit because the starting of 2020.

[Related: The 10 Biggest AMD News Stories Of 2021 (So Far)]

An AMD spokesperson stated Comp, who began this month, will oversee all go-to-market actions for cloud and “mega knowledge middle” clients. She may also drive the corporate’s “engineering, optimization and benchmarking features.”

“Lynn involves AMD with greater than 20 years of expertise in knowledge middle, IT infrastructure technique and product planning, and will likely be a key member of the EPYC management crew as we proceed to increase our cloud enterprise,” the spokesperson stated.

Her hiring comes a number of months after the departure of Vladimir Rozanovich, who was AMD’s company vp for mega knowledge middle and cloud gross sales. Rozanovich left the chipmaker to develop into president of Lenovo’s North America enterprise. Across the identical time, AMD employed Citrix veteran Brad C. Smith as company vp of cloud gross sales.

Most lately, Comp was a vp inside Intel’s Knowledge Platforms Group and common supervisor of the Visible Infrastructure Unit, the place she “pioneered and incubated” the primary discrete GPU for knowledge facilities utilizing Intel’s Xe structure, in accordance with her LinkedIn profile. Her obligations included working with content material supply community and over-the-top media suppliers on video supply, cloud graphics and media processing.

She was beforehand a senior director in Intel’s knowledge middle communications crew, the place she labored on gross sales enablement for communication service suppliers on 5G and virtualized community deployments.

Miles Ward, CTO at SADA Methods, a Los Angeles-based cloud-native answer supplier, lately instructed CRN that AMD has been working extra intently along with his firm, which is considered one of Google Cloud’s largest resellers, however the relationship is much less mature than the one SADA has with Intel.

SADA and Intel began a pilot program earlier this 12 months to optimize cloud situations working on Intel’s Xeon CPUs for the answer supplier’s largest clients, which is a part of new investments the semiconductor large is making to guard its market share towards AMD and different rivals within the cloud.

“AMD is simply a lot much less mature in these sorts of motions. It doesn‘t have any of the sorts of groups that we’re speaking about,” he stated in August. “[The company doesn’t] have the optimization folks on the center, not to mention the cloud folks that might assist translate it, not to mention the applications folks that might attempt to convert [this work] into relationship buildings.”

Nonetheless, he identified, AMD has been making inroads within the cloud infrastructure market. The chipmaker has beforehand stated it expects EPYC CPUs to energy greater than 400 cloud situations by the top of the 12 months, which features a new class of digital machines that Google Cloud stated gives higher price-performance than ones utilizing Intel or Arm CPUs.

Ward stated AMD has additionally gained the early innings of the confidential computing sport with Google Cloud selecting EPYC over Intel’s Xeon for a Confidential VMs product that was introduced final 12 months. This has been considered one of many components that has helped AMD improve its x86 server CPU share towards Intel to 9.5 % within the second quarter of 2021, up 3.7 factors from final 12 months, in accordance with Mercury Analysis.

“Customers that want confidential compute are invariably deciding on AMD as a result of that‘s the one chip kind that’s necessary for that,” he stated.

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