CLEVELAND, Ohio – In the television show “Mad Men,” a character points out during a critical time for the advertising agency that being stable is a step backward between success and failure.
It was the heart of the question for Don Draper and Co., and it is equally applicable to bars and restaurants during the pandemic.
COVID-19 restrictions almost immediately caused economic instability in the restaurant business. Then the closures started. A year in, with the dust not settled, about 110,000 restaurants – around 17% of eateries – have shut down.
But not everyone is down for the count.